Creation of a foldable pop up store for Dior. I suggested it would be interesting to create a new fragrance each time a new designer would arrive in the company. This pop up store would therefore promote the (fictional) perfume «J’adior » created for the arrival of Maria Grazia. This perfume would be created to welcome the new fashion designer while paying homage to Christian Dior who considered flowers as an infinite source of inspiration. This project could demonstrate the unity of the perfume and fashion design divisions behind this renowned name.